Mobile Apps and Websites Have a Big Role in Holiday Shopping

In the busy holiday shopping season just around the corner, mobile apps for smartphones and tablets provide a good way to boost sales.

To help retailers prepare for the end of year rush, American Express Open Forum points out 10 common mistakes that can hurt holiday sales, and provides one piece of advice that recognizes the value of mobile business apps.

Avoid not being “findable” on the web or by mobile applications.

It only makes sense for retailers to go out of their way to be discovered at a time when consumers are doing some serious shopping. For that reason, American Express reminds them to make their brands searchable and memorable and “get involved in the conversations about shopping and gift giving that are happening over social media.”

New study data suggests that shoppers will be using mobile devices in unprecedented numbers this holiday season to conduct research before purchasing products, compare prices and buy gifts.

IDC Retail Insights, for example, predicts that 48 million U.S. consumers will use smartphones in stores, or “showroom” (use those devices to compare prices and features as shop for their holiday needs). That staggering figure represents a 134% increase since last year, when 20.5 million holiday shoppers showroomed.

In the report “Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?”, IDC Retail Insights forecasts that showrooming behaviors will influence $0.7 to $1.7 billion in holiday retail purchases this year.

The report also points out that across technologies about 70% of shoppers who plan to showroom this season indicated that they will be “more likely” to purchase from retailers that offer full-featured mobile websites and mobile apps for smartphones, among other amenities.

The 2012 edition of the Mojiva Holiday Mobility Advertising Guide, citing results of a survey of U.S. and U.K. consumers, also suggests a strong role for smartphones and tablets in the upcoming holiday season. In both countries, consumers indicated plans to use their mobile devices to collect information on products, compare prices, look for sale information and coupons, and make purchases.

In fact, nearly 80 percent of U.S. respondents stated they would feel comfortable spending more than $20 on a single item using their smartphone or tablet, while 42 percent of U.K. respondents imagining they could spend £25 pounds on one item using their smartphone or tablet. The Mojiva Holiday Mobility Advertising Guide also provides research data on the different types of products consumers would be comfortable buying using a mobile device.

There’s still time to create a retail mobile app for smartphones and tablets using ViziApps no-coding, drag and drop approach. Sign up for a free account here and get started building a mobile business app for your customers.

Create Mobile Apps with Card Swipe Payments – Without Coding

ViziApps, whose ViziApps™ mobile platform enables inexpensive creation and publishing of data-rich mobile apps with no coding, and ROAM Data, the leading mCommerce platform-as-a-service provider, announced today they have partnered to deliver to businesses the ability to create custom mCommerce mobile apps without coding. Through this partnership, ViziApps and ROAM Data are delivering the first ‘no-coding’ mobile app creation platform to enable businesses to easily create their own custom branded mobile apps to process mobile payment transactions with and without card swipes, while avoiding the costs and complex nature of custom coded application development projects.

With the ViziApps Mobile App Platform, businesses can design and build apps that significantly ease the checkout process by enabling their mobile app users to accept or make payments wherever they are, such as in customers’ homes or offices, at charity or political fund-raising events, on trade show floors, on roadside service calls, or even at open air markets.

“By integrating ROAM Data’s mobile commerce technologies into the ViziApps Mobile App Platform, we enable businesses to tap the rich benefits of mobile commerce without incurring the cost of long mobile app development projects,” said ViziApps CEO George Adams. “Now, businesses can create their own branded custom mobile apps that include in-app payments with a seamless user experience, thereby avoiding the need to jump out to other apps, download other apps or create new accounts to take or make card payments.”

“ViziApps integrated our secure payment APIs into its online, drag and drop mobile app studio to extend our secure mobile commerce solutions quickly to many more companies and non-profit organizations that can develop their own mobile apps with in-app payment processing,” said Will Graylin, Founder and CEO, ROAM Data.

Now the ViziApps Mobile App Platform supports creation of mobile apps that seamlessly integrate payment processing and ROAM Data’s industry leading card reader for card-present financial transactions. With this new solution, organizations can also easily integrate card-not-present payments in their mobile apps.  ViziApps’ new easy-to-use set of mCommerce actions from button taps allows anyone with basic computing skills to create custom mobile apps that process PCI certified in-app transactions on iPhones, iPads, and Android phones and tablets.