Mobile business apps will assume a larger role in the enterprise, as the IT industry relies more than ever on mobile devices, cloud services and other technologies.
In a new report, IDC Predictions 2013: Competing on the 3rd Platform, International Data Corporation predicts that the coming year will witness the IT industry’s accelerated move to “the 3rd platform” – built on mobile computing and cloud services, as well as social networking and big data analytics.
“The IT industry as a whole is moving toward the mobile/social/cloud/big data world of the 3rd Platform much more quickly than many realize: from 2013 through 2020, these technologies will drive around 90% of all the growth in the IT market,” said Frank Gens, Senior Vice President and Chief Analyst at IDC. “Companies that are not putting 80% or more of their competitive energy into this new market will be trapped in the legacy portion of the market, growing even slower than global GDP.”
In 2013, IDC expects IT spending to surpass $2.1 trillion, up 5.7% from 2012, with smart mobile devices (smartphones, tablets, and eReaders) experiencing nearly 20% growth. “Mini tablets” will enjoy wide acceptance during that period, IDC predicts, and will represent as much as 60% of the 170 million tablets expected to be shipped. Other analyst firms also see a bright future for tablets, forecasting that global sales of those devices will span from $49 billion to more than $77 billion in 2015.
(For a concise overview of tablets in the enterprise, see James Kendrick’s ZDNet article, which points out the benefits and challenges those mobile devices present for IT.)
For all the different mobile devices that will be deployed for business use in the coming months and years, enterprises will require well-crafted, data-rich mobile business apps. The most effective mobile apps will afford enterprise users access to the data they need to work effectively wherever they are. DIY mobile app development tools like ViziApps, which streamline the app building process and hold down mobile app costs, will help enterprises build the apps they need. The no coding data management capabilities of ViziApps make it especially well-suited for this business need. Any company planning for the transition to the 3rd Platform needs to include a plan for providing employees, customers, partners and others with mobile business apps that give them easy access to information wherever and whenever they perform their jobs.