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Mobile Apps and Websites Have a Big Role in Holiday Shopping

In the busy holiday shopping season just around the corner, mobile apps for smartphones and tablets provide a good way to boost sales.

To help retailers prepare for the end of year rush, American Express Open Forum points out 10 common mistakes that can hurt holiday sales, and provides one piece of advice that recognizes the value of mobile business apps.

Avoid not being “findable” on the web or by mobile applications.

It only makes sense for retailers to go out of their way to be discovered at a time when consumers are doing some serious shopping. For that reason, American Express reminds them to make their brands searchable and memorable and “get involved in the conversations about shopping and gift giving that are happening over social media.”

New study data suggests that shoppers will be using mobile devices in unprecedented numbers this holiday season to conduct research before purchasing products, compare prices and buy gifts.

IDC Retail Insights, for example, predicts that 48 million U.S. consumers will use smartphones in stores, or “showroom” (use those devices to compare prices and features as shop for their holiday needs). That staggering figure represents a 134% increase since last year, when 20.5 million holiday shoppers showroomed.

In the report “Business Strategy: At Hand Versus In Hand — Will Consumers Have the Upper Hand in the 2012 Holiday Showroom Showdown?”, IDC Retail Insights forecasts that showrooming behaviors will influence $0.7 to $1.7 billion in holiday retail purchases this year.

The report also points out that across technologies about 70% of shoppers who plan to showroom this season indicated that they will be “more likely” to purchase from retailers that offer full-featured mobile websites and mobile apps for smartphones, among other amenities.

The 2012 edition of the Mojiva Holiday Mobility Advertising Guide, citing results of a survey of U.S. and U.K. consumers, also suggests a strong role for smartphones and tablets in the upcoming holiday season. In both countries, consumers indicated plans to use their mobile devices to collect information on products, compare prices, look for sale information and coupons, and make purchases.

In fact, nearly 80 percent of U.S. respondents stated they would feel comfortable spending more than $20 on a single item using their smartphone or tablet, while 42 percent of U.K. respondents imagining they could spend £25 pounds on one item using their smartphone or tablet. The Mojiva Holiday Mobility Advertising Guide also provides research data on the different types of products consumers would be comfortable buying using a mobile device.

There’s still time to create a retail mobile app for smartphones and tablets using ViziApps no-coding, drag and drop approach. Sign up for a free account here and get started building a mobile business app for your customers.

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