Just about anyone can build and publish a mobile app these days without even a modest amount of coding knowledge.
You don’t even necessarily have to hire someone, thanks to a growing crowd of do-it-yourself platforms. Some of them appeal directly to small and midsize businesses (SMBs) with limited–or non-existent– development resources. But here’s what those platforms don’t usually mention in their marketing materials: No one is waiting with bated breath for your company’s app. There are thousands upon thousands of them–”there’s an app for that,” as the Apple ad campaign goes–and that can cause app fatigue.
“Just like you can experience [overload] with email, the same phenomenon can happen with apps,” said George Adams, CEO of ViziApps, in an interview. So what can you do to ensure your target audience will not just download your SMB’s app but actually use it? Adams offered five approaches to improve your odds.
Read Kevin Casy’s article Information Week article here: http://www.informationweek.com/news/smb/mobile/240000422