“You need to have an immediate value or hook to the app,” Adams said. In other words, what’s going to make this app stand out from the dozens or even hundreds of others you’ve downloaded?
It’s critical that you “show a compelling reason to have that other app.”
This advice holds for SMBs, as well as enterprise business groups developing their own mobile apps.
Providing the ability to make in-app payments and geo-location services were just two of the features Adams suggested for engaging app users. He also advocated ways to take advantage of the versatility of tablets like the iPad to reduce paperwork and enhance customer presentations.
This is the same advice Adams offers users of the ViziApps online tool, which enables anyone with minimal computing skills to create a data-rich mobile app. Without doing any coding, ViziApps lets you create a mobile business app online, providing the type of functionality users – whether they are customers, employees, or partners – require to work productively or engage with a business. ViziApps allows non-programmers to build apps that are not only visually engaging, but also allow apps to access data from backend sources such as Google Docs spreadsheets and SQL databases to enable users to make timely, informed business decisions. ViziApps can be used to build apps that run on iOS and Android devices.
As you plan your next mobile business app, make sure that it offers a compelling user experience. According to research by Localytics, 26% of mobile apps are used just once after they are downloaded. So if you’re planning to build a mobile app for your business, getting users to download it will be just the beginning.
The importance of engaging your target users cannot be overstated. Localytics found that users who are highly engaged with an app are more likely to make in-app purchases. In fact, 44% of the study sample who made an on-app purchase only did so after interacting with the app at least ten times.