Thanks to mobile apps and other technologies that ease access to massive amounts of information, small businesses can reap the highly touted benefits of big data.
A new report commissioned by Intuit predicts that small business owners and consumers will take advantage of emerging trends to leverage large, complex sets of data, dubbed “big data.” No longer the exclusive purview of big business, big data is becoming available to smaller organizations, the study researchers maintain, providing the intelligence they need to make informed business decisions.
The Intuit report focuses on three trends that will affect both small businesses and consumers over the next ten years, as big data continues to proliferate:
- The New Data Democracy – Data will become a vital raw material, taking on a role comparable to capital and labor. Small businesses will enjoy increased access to huge volumes of information, as well as the tools needed to analyze and employ it the way large enterprises do.
- Data Empowers Consumers – Consumers will also take advantage of big data. As people are increasingly connected, through the global grid and mobile devices, “data will shape decisions both large and small, inform purchasing decisions and create communities and relationships,” according to the Intuit report.
- Data Provides Main Street – Access to the types of data once available only to major corporations will empower small businesses. Like their larger counterparts, they will find ways to use big data to run their business more efficiently, attract new customers, and ultimately, drive growth.
Today, using ViziApps, businesses of all sizes can create mobile business apps that access valuable data, whether it’s stored in Google spreadsheets, SQL databases or on websites. The DIY mobile app development tool enables people with intermediate computing skills to create apps that incorporate the data their users need to work productively, whether they are in offices or on the road. The recently announced ViziApps support for Intuit QuickBase allows QuickBase users to build mobile business apps that access data to support business processes on iOS and Android smartphones and tablets. And like QuickBase, ViziApps requires no coding.