Now, let’s walk thru some use cases showing how three companies have solved key issues with mobile apps.

Construction – Home Maintenance Services

The solution was to put a mobile app in the hands of every customer, making it easy to request services, provide details and explanations, and even take photos to clarify needed work orders. With this successful customer-facing app, HomeSquare is looking to increase their productivity with mobile business process apps.

Retail Channel Engagement

One of the world’s largest fast-moving consumer goods companies based in Asia, which we’ll refer to here as FMCG, saw the need for a mobile app to carry their business forward with their network of thousands of retailing partners in Asia. Mobile apps presented a new opportunity to significantly increase engagement with them. It opened a new direct marketing vehicle with the partners, increasing the productivity of these relationships and encouraging increased loyalty and teamwork. In addition to reinforcing FMCG’s brand, benefits also included increased sales and reduced call center volume.

FMCG’s marketing and sales team was very keen to make sure that the mobile app’s user experience was optimized. A critical technology requirement for this project was a secure real-time connection to the FMCG’s corporate SQL partner database. Now released for iOS and Android devices in the three languages needed across the region, and the mobile app is achieving high adoption and increasing FMCG’s engagement and business results with their retail partners.

Farm Operations

Spiech Farms has over 600 employees processing fruit and vegetables. They had built out desktop applications for use at the corporate office, but out in the field, they needed something mobile.

Using bar-code scanning functionality from their smartphones, their field workers could take inventory of all the produce and report updates directly back to the corporate office. Additional mobile apps were built in a matter of days, enabling the company to adapt quickly, based on their stakeholder’s needs. Instead of training their filed employees for hours on desktop applications, they chose the route of mobile apps for easy and fast task workflow for their young and mobile workforce.

No longer are they chasing their field workers to update systems when they return to the office. Instead, real-time updates from the field provide fast visibility and significant increases in productivity for the whole organization.

Next up: How they accomplished these benefits!

During April, we will have a series of blog posts focusing the increasing importance of Mobile apps in Rapid Application Development - what does it mean to have mobile apps power the way your organization works. This will include Showcasing different companies leveraging Mobile Rapid App Development, aka MRAD, to improve their business results.

What we have seen are some incredible productivity enhancing stories that provide competitive differentiation. In some cases, companies have prioritized their operations focus on the back of mobile app platform. We are in very interesting times where mobile is changing the way we do business.

But you might be wondering, why are employees still tethered to their desk and not out in the field selling or servicing customers, at the customer’s office or at a Starbucks.

The reasons are many fold.

• First, it is important to understand what are the deficiencies of SaaS applications being provided in the marketplace. There is no doubt that you as a customer leveraging a RAD platform has seen the increase in number of productivity apps. DIY users are quickly able to make some pretty nifty apps. But the SaaS providers have not optimized their RAD platform for creating mobile apps. Yes, you can get a mobile app but it lacks the functionality that is required in a mobile oriented workplace. A report or task workflow on a mobile device needs to be different than a report in a desktop browser. RAD platforms are still playing catch up to the mobile space and will probably never catch up as mobile devices keep rapidly evolving.
• Second, creating a mobile app is not the same as creating a browser app. You might want to take advantage of some native capability of a mobile device in your app and you want that information stored on desktop app. Two sets of requirements which further leads to – can your org have the capacity to take on two unique approaches to solve the problem.
• Third, mobile apps need to have simple task navigation, as the screen real estate on the device is limited. Trying to jam too much information only leaves a bad taste in the app’s user experience, resulting in low-adoption.

Companies need to be innovative in their thinking to adopt mobile apps as they choose a RAD platform. Companies that have embarked on DIY mobile apps with the right MRAD platform are seeing the business results impact in a just a matter of days, As they mobilize workflow by bringing mobile business processes to the palm of their mobile workers hands, wherever they are, and whenever needed.

Next, we’ll some unique use cases where different companies have solved key business needs with rapidly developed mobile apps.